Designed by Wingnut Social | Interior Design Business

Calling all Wingnuts! This holiday season, we’re revisiting key episodes that will help you get your business organized and ready for a strong start to 2025. Tune in for expert tips on building a solid foundation, streamlining your systems, and other ways to set yourself up for success in the new year. *** Today’s guest, Liz Potarazu, tells us about her journey to creating an almost million-dollar interior design business in just 3 years. Liz also shares her health and wellness routine that keeps her in tip top shape to run her business. Stay tuned! Liz Potarazu is the CEO and Principal Designer of LP & Co, a residential and commercial office interior design firm. Liz started her career in NYC in B2B sales before earning an MBA in San Francisco and pivoting into corporate marketing. Interior Design is a second career for Liz, one filled with passion, purpose. She resides in Potomac, Maryland, right outside of Washington, D.C. with her husband and three young children. *** 📲CONNECT with Liz: Website: https://www.lpandcodesign.com/  Instagram: https://www.instagram.com/lpandcodesign/  YouTube: https://www.youtube.com/@UC4oEBg5pzm0bN_oOwassV2w  📲CONNECT with Darla: Instagram: https://www.instagram.com/thedarlapowell  📚Resources & People Mentioned: Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/  "The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971  The Standard: https://interiordesignstandard.com  DESIGN FOR CONSTRUCTION 101: https://luannnigara.com/design-for-construction-101/  Guide to Construction Management: https://www.reneedevignierdesign.com/renovation-management-interior-designers  Cheryl Kees Clendenon: https://www.indetailinteriors.com Mel Robbins: https://www.melrobbins.com  Andrew Huberman: https://www.hubermanlab.com  "Anatomy of the Spirit: The Seven Stages of Power and Healing" by Caroline Myss 🏠FOLLOW Wingnut Social: Website: http://www.wingnutsocial.com  Facebook: https://www.facebook.com/WingnutSocial/  Twitter: https://twitter.com/wingnutsocial  Instagram: https://www.instagram.com/wingnutsocial/  Wingnut Webinars: https://wingnutsocial.com/webinar  🎧SUBSCRIBE to The Wingnut Social Podcast: Apple Podcasts: https://apple.co/3RJzmtK  Google Podcasts: https://bit.ly/designedongooglepodcasts  TuneIn: https://bit.ly/designedontunein  YouTube: https://bit.ly/designedonyoutube

Calling all Wingnuts! This holiday season, we’re revisiting key episodes that will help you get your business organized and ready for a strong start to 2025. Tune in for expert tips on building a solid foundation, streamlining your systems, and other ways to set yourself up for success in the new year. *** Are you giving away all the financial keys to your interior design kingdom to just one person? Do you have a bookkeeper, a CFO, or an accountant, but not all three? Today’s guest, Kathy Svetina, tells us why that might not be the best idea, plus tons of other helpful info. Stay tuned! Kathy Svetina helps small businesses with $3M+in annual revenue build financially healthy and sustainable businesses. She is the founder of NewCastle Finance, a company offering Fractional CFO services to growing small businesses and the host of the Help, My Business Is Growing Podcast. For nearly 14 years, she did senior-level financial planning and analysis for Fortune 500 companies. Now she teaches small businesses how big companies use financial information to drive their business forward. *** 📲CONNECT with Kathy: Website: https://www.newcastlefinance.us/  LinkedIn: https://www.linkedin.com/in/ksvetina/  Podcast: https://helpmybusinessisgrowing.buzzsprout.com/  📲CONNECT with Darla: Instagram: https://www.instagram.com/thedarlapowell  📚Resources & People Mentioned: Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/  "The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971  "The World of Yesterday" by Stefan Zweig 🏠FOLLOW Wingnut Social: Website: http://www.wingnutsocial.com  Facebook: https://www.facebook.com/WingnutSocial/  Twitter: https://twitter.com/wingnutsocial  Instagram: https://www.instagram.com/wingnutsocial/  Wingnut Webinars: https://wingnutsocial.com/webinar  🎧SUBSCRIBE to The Wingnut Social Podcast: Apple Podcasts: https://apple.co/3RJzmtK  Google Podcasts: https://bit.ly/designedongooglepodcasts  TuneIn: https://bit.ly/designedontunein  YouTube: https://bit.ly/designedonyoutube

Darla is joined by Stephanie Mahaney, an accomplished interior designer, to discuss the challenges and triumphs associated with relocating her business from Florida to Maine. Stephanie shares her journey, including rebranding efforts, digital and PR strategies, and the differences in design and client expectations between the two regions. The conversation also delves into Maine’s project-based dynamics, sustainable design, and local networking efforts. Stephanie also offers valuable advice for designers contemplating a similar move. Originally from Bronxville, NY, Stephanie Mahaney moved to South Florida in her early teens where she discovered her love for design. Stephanie started her career at Kemble Interiors, Inc. in Palm Beach, and founded Stephanie Rae Interiors in 2014. Over its 10 years in business, the company has amassed an impressive portfolio. She divides her time between Jupiter, FL and Maine where she lives with her husband and three children. *** 📲CONNECT with Stephanie: Website: https://stephanieraeinteriors.com/ Instagram: https://www.instagram.com/stephanieraeinteriors LinkedIn: https://www.linkedin.com/in/stephanie-mahaney-25bb9150/ 📲CONNECT with Darla: Instagram: https://www.instagram.com/thedarlapowell 📚Resources & People Mentioned: Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/ "The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971 "The Fountainhead" by Ayn Rand 🏠FOLLOW Wingnut Social: Website: http://www.wingnutsocial.com Facebook: https://www.facebook.com/WingnutSocial/ X: https://twitter.com/wingnutsocial Instagram: https://www.instagram.com/wingnutsocial/ Wingnut Webinars: https://wingnutsocial.com/webinar 🎧SUBSCRIBE to The Wingnut Social Podcast: Apple Podcasts: https://apple.co/3RJzmtK Google Podcasts: https://bit.ly/designedongooglepodcasts YouTube: https://bit.ly/designedonyoutube

This week, Darla sits down with renowned interior design coach Gail Doby. They discuss the current state of the interior design industry and talk about the challenges faced by designers due to economic pressures like interest rates and inflation. Gail offers valuable advice on maintaining profitability, the importance of marketing and networking, and the impact of mindset on business success. Gail Doby is co-founder of Pearl Collective, an interior design business consultancy that has helped designers, architects, and other creatives increase their profitability by up to 512 percent. Doby does more than help her clients wrangle decimals on a budget sheet. After nearly 20 years of experience running her own Denver-based design firm (plus a BSBA in Finance and Banking), she’s obsessed with sharing innovative ways to overcome business roadblocks and challenges. *** 📲CONNECT with Gail: Website: https://thepearlcollective.com/ Facebook: https://www.facebook.com/collective.pearl Instagram: https://www.instagram.com/the.pearl.collective/ LinkedIn: https://www.linkedin.com/company/the-pearl-collective/ 📲CONNECT with Darla: Instagram: https://www.instagram.com/thedarlapowell 📚Resources & People Mentioned: Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/ "The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971 "Areté: Activate Your Heroic Potential" by Brian Johnson 🏠FOLLOW Wingnut Social: Website: http://www.wingnutsocial.com Facebook: https://www.facebook.com/WingnutSocial/ Twitter: https://twitter.com/wingnutsocial Instagram: https://www.instagram.com/wingnutsocial/ Wingnut Webinars: https://wingnutsocial.com/webinar 🎧SUBSCRIBE to The Wingnut Social Podcast: Apple Podcasts: https://apple.co/3RJzmtK Google Podcasts: https://bit.ly/designedongooglepodcasts TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube

Darla discusses essential financial strategies for interior design businesses with guest Michelle Cooper. The conversation covers topics such as determining a healthy profit margin, managing business scaling, and maintaining profitability. Michelle shares insights on pricing strategies, time tracking, and the importance of understanding financial statements for business success. Michelle Cooper guides entrepreneurs through their financial mazes, enabling them to embrace their numbers with confidence. Her experience also includes more than 20 years of working in business strategic growth & 20 years of working with taxes, financial strategy & analysis in high-pressure, fast-moving environments. On a mission to help women live their rich lives, Michelle specializes in refining both the practical, spiritual & energetic aspects of money, ensuring businesses thrive. *** 📲CONNECT with Michelle: Website: https://michellebcooper.com/ Facebook: https://www.facebook.com/michellebcooper Instagram: https://instagram.com/michellebcooper Linkedin: https://www.linkedin.com/in/michellebcooper/ 📲CONNECT with Darla: Instagram: https://www.instagram.com/thedarlapowell 📚Resources & People Mentioned: Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/ "The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971 "Evolved Enterprise: An Illustrated Guide to Re-Think, Re-Imagine and Re-Invent Your Business to Deliver Meaningful Impact & Even Greater Profits" by Yanik Silver 🏠FOLLOW Wingnut Social: Website: http://www.wingnutsocial.com Facebook: https://www.facebook.com/WingnutSocial/ Twitter: https://twitter.com/wingnutsocial Instagram: https://www.instagram.com/wingnutsocial/ Wingnut Webinars: https://wingnutsocial.com/webinar 🎧SUBSCRIBE to The Wingnut Social Podcast: Apple Podcasts: https://apple.co/3RJzmtK Google Podcasts: https://bit.ly/designedongooglepodcasts TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube

One of the best kept secrets in the interior design industry is designing for vacation homes. How do you do it? How do you get into it? What are the benefits? Today’s guests, Melinda Cahill and Suzanne Glavin of North Shore Nest, discuss the ins and outs of vacation home design. Stay tuned! “We began North Shore Nest in 2004 from our basements in Glenview.  Prior to launching, we were doing design projects on the side for family and friends while we worked our full time careers.  When the market crashed, we made the decision to launch North Shore Nest full time, and we have spent the last seventeen years designing spaces for working professionals and young families along the North Shore.  Our shared passion for great design paired with sensibility allows us to transform interiors into warm, livable spaces that stand the test of time. By taking a fresh updated approach to traditional styling and building rooms with layers, we are able to provide depth and individuality allowing our clients to live beautifully everyday. We are based in Glenview Illinois, serving the Chicago area and surrounding suburbs, as well as the Lake Geneva Wisconsin area. We enjoy the diversity and learning opportunities offered by working in communities other than our own.” *** 📲CONNECT with North Shore Nest: Instagram: https://www.instagram.com/northshorenest Pinterest: https://www.pinterest.com/northshorenest/ 📲CONNECT with Darla: Instagram: https://www.instagram.com/thedarlapowell 📚Resources & People Mentioned: Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/ "The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971 "While You Were Out: An Intimate Family Portrait of Mental Illness in an Era of Silence" by Meg Kissinger Cabana Magazine: https://cabanamagazine.com/  🏠FOLLOW Wingnut Social: Website: http://www.wingnutsocial.com Facebook: https://www.facebook.com/WingnutSocial/ Twitter: https://twitter.com/wingnutsocial Instagram: https://www.instagram.com/wingnutsocial/ Wingnut Webinars: https://wingnutsocial.com/webinar 🎧SUBSCRIBE to The Wingnut Social Podcast: Apple Podcasts: https://apple.co/3RJzmtK Google Podcasts: https://bit.ly/designedongooglepodcasts TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube

Darla sits down with Dan Rubinstein to discuss the process of getting interior design projects into print and digital magazines. They also discuss the importance of an effective and holistic marketing strategy. Dan shares some tips on leveraging photography, Instagram, and more to boost your design business. Stay tuned! For more than 25 years, Dan Rubinstein has been a writer, editor, and consultant based in New York specializing in design, art, and culture. His podcast, The Grand Tourist with Dan Rubinstein, recently began its 11th season of in-depth episodes that explore the worlds of art, design, style, and travel. Prior to The Grand Tourist, he was the Home & Design Director at Departures. *** 📲CONNECT with Dan: Website: https://thegrandtourist.net/ Instagram: https://www.instagram.com/danrubinstein/ 📲CONNECT with Darla: Instagram: https://www.instagram.com/thedarlapowell 📚Resources & People Mentioned: Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/ "The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971 "Mr Norris Changes Trains" by Christopher Isherwood "Deluxe: How Luxury Lost Its Luster" by Dana Thomas 🏠FOLLOW Wingnut Social: Website: http://www.wingnutsocial.com Facebook: https://www.facebook.com/WingnutSocial/ Twitter: https://twitter.com/wingnutsocial Instagram: https://www.instagram.com/wingnutsocial/ Wingnut Webinars: https://wingnutsocial.com/webinar 🎧SUBSCRIBE to The Wingnut Social Podcast: Apple Podcasts: https://apple.co/3RJzmtK Google Podcasts: https://bit.ly/designedongooglepodcasts TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube

Are you an interior designer or small business owner that hates sales calls? Well, there may be another way for you to connect with prospective clients. Today's guest, Frankie Fihn, delves into how pre-recorded videos can replace traditional sales calls, reduce time spent on vetting clients, and increase efficiency. Frankie shares his insights on process steps, dealing with client objections, and ensuring the video content is client-focused. Frankie Fihn is the author of the book Beyond The Agency Box. He has been in digital marketing since 2007. He is an entrepreneur, shaman, speaker, author, and world traveler. He has been featured with the world’s number one marketer Jay Abraham. He has also written for several magazines, he has been featured in numerous podcasts and articles, and he has spoken on stages all across the world. His approach covers lifestyle design, asset creation, client selection, leverage, and spirituality. *** 📲CONNECT with Frankie: Website: https://www.beyondagencyprofits.com Facebook: https://www.facebook.com/groups/agencylifestyledesign 📲CONNECT with Darla: Instagram: https://www.instagram.com/thedarlapowell 📚Resources & People Mentioned: Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/ "The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971 Frankie's book: "Beyond The Agency Box" "The Go Giver" by Bob Burg and John David Mann 🏠FOLLOW Wingnut Social: Website: http://www.wingnutsocial.com Facebook: https://www.facebook.com/WingnutSocial/ Twitter: https://twitter.com/wingnutsocial Instagram: https://www.instagram.com/wingnutsocial/ Wingnut Webinars: https://wingnutsocial.com/webinar 🎧SUBSCRIBE to The Wingnut Social Podcast: Apple Podcasts: https://apple.co/3RJzmtK Google Podcasts: https://bit.ly/designedongooglepodcasts TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube

Darla sits down with interior designer Bambi Bratton to discuss setting proper expectations for install day, managing client relationships, and dealing with logistics. They discuss Bambi's journey in the design world, her marriage to a custom home builder, and the importance of developing strong relationships with workrooms and showrooms.  Bambi A’Lynn Bratton is an interior designer who lives in Austin and works all over the great state of Texas. She focuses on the residential market, helping homeowners turn dreams into reality. Bambi believes that she has done her job when people say that they’d rather be at home than anywhere else. “There is so much out there,” she says. “I work hard to make a variety of things mix well together. It would be a shame to be too limited in the spaces we create.” *** 📲CONNECT with Bambi: Website: https://bambialynn.com Instagram: https://www.instagram.com/bambialynn 📲CONNECT with Darla: Instagram: https://www.instagram.com/thedarlapowell 📚Resources & People Mentioned: Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/ "The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971 "A Little Princess" by Frances Hodgson Burnett 🏠FOLLOW Wingnut Social: Website: http://www.wingnutsocial.com Facebook: https://www.facebook.com/WingnutSocial/ Twitter: https://twitter.com/wingnutsocial Instagram: https://www.instagram.com/wingnutsocial/ Wingnut Webinars: https://wingnutsocial.com/webinar 🎧SUBSCRIBE to The Wingnut Social Podcast: Apple Podcasts: https://apple.co/3RJzmtK Google Podcasts: https://bit.ly/designedongooglepodcasts TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube

Darla sits down with Katie Schroder, founder of Atelier Interior Design, to discuss her journey through challenging business partnerships and personal growth. Katie offers candid insights into her experiences, sharing advice for those considering business partnerships, particularly with close friends or spouses. She highlights the vital importance of having proper agreements and the difficult but transformative process of business 'divorces.' Atelier Interior Design is a full service, award-winning interior design firm. Our designs are driven by vibrant color & pattern complimented with textural & sculptural details. Anything global and cultural continues to inspire us and influences our eclectic style. With over 20 years of experience, we’ve got the expertise to match our energetic approach. We travel, cherish family and understand modern lifestyles. *** 📲CONNECT with Katie: Website: https://www.atelierid.com/ Instagram: https://www.instagram.com/atelierdenver/?hl=en 📲CONNECT with Darla: Instagram: https://www.instagram.com/thedarlapowell 📚Resources & People Mentioned: Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/ "The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971 "American Dirt" by Jeanine Cummins FOLLOW Wingnut Social: Website: http://www.wingnutsocial.com Facebook: https://www.facebook.com/WingnutSocial/ Twitter: https://twitter.com/wingnutsocial Instagram: https://www.instagram.com/wingnutsocial/ Wingnut Webinars: https://wingnutsocial.com/webinar 🎧SUBSCRIBE to The Wingnut Social Podcast: Apple Podcasts: https://apple.co/3RJzmtK Google Podcasts: https://bit.ly/designedongooglepodcasts TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube

Are you struggling to voice your opinion on the job site with contractors? Do you want to feel empowered to speak up in a male-dominated space? Today’s guest, Elizabeth Lord-Levitt, shares some tips on how to learn the ins and outs of construction so you can feel knowledgeable about every step of your next project. Stay tuned! Elizabeth's construction centered approach to her designs is a culmination of almost 20 years in the remodeling industry. As a CMKBD and CLIPP certified designer with a masters degree in real estate and construction management, Elizabeth applies her construction knowledge to her designs, resulting in completed projects that are not only aesthetically impactful, but practicable and obtainable. She also holds a real estate license, and is the founder of Built4Design Residential Academy. *** 📲CONNECT with Elizabeth: Website: https://built4design.com/  Houzz: https://www.houzz.com/pro/eplordresdesign/elizabeth-p-lord-residential-design-llc  Facebook: https://www.facebook.com/EPLordREDesign  Instagram: https://www.instagram.com/eplordredesign/  LinkedIn: https://www.linkedin.com/in/elizabethlord/  📲CONNECT with Darla: Instagram: https://www.instagram.com/thedarlapowell  📚Resources & People Mentioned: Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/  "The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971  "The Four Agreements: A Practical Guide to Personal Freedom" by Don Miguel Ruiz "Nice Girls Don't Get the Corner Office: 101 Unconscious Mistakes Women Make That Sabotage Their Careers" by Lois P. Frankel 🏠FOLLOW Wingnut Social: Website: http://www.wingnutsocial.com  Facebook: https://www.facebook.com/WingnutSocial/  Twitter: https://twitter.com/wingnutsocial  Instagram: https://www.instagram.com/wingnutsocial/  Wingnut Webinars: https://wingnutsocial.com/webinar  🎧SUBSCRIBE to The Wingnut Social Podcast: Apple Podcasts: https://apple.co/3RJzmtK  Google Podcasts: https://bit.ly/designedongooglepodcasts  TuneIn: https://bit.ly/designedontunein  YouTube: https://bit.ly/designedonyoutube

What's the difference between a flat rate and an hourly rate? Which should you use when pricing your interior design services so you end up with more money in your pocket? Shelby and Kasey of Daley Home are here to help with transparent tips on how they price their services. "As a true extrovert and entrepreneur, it was only a matter of time before I turned my passion for design into a business. I founded Daley Home alongside my husband Kasey in 2017. We are driven by great design and a seamless process, resulting in beautiful and predictable outcomes for our clients!" *** 📲CONNECT with Shelby and Kasey: Instagram: @daleyhome Pinterest: @daleyhomeatx 📲CONNECT with Darla: Instagram: https://www.instagram.com/thedarlapowell  📚Resources & People Mentioned: Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/  "The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971  "The Road Back to You: An Enneagram Journey to Self-Discovery" by Ian Morgan Cron "The Advantage: Why Organizational Health Trumps Everything Else In Business" by Patrick M. Lencioni 🖼️DARLA’S BACKGROUND: 🏠Designed by Julianne Hendrickson, Hendrickson Interiors Website: https://www.hendricksoninteriors.com  Instagram: @hendricksoninteriors 📸Photographed by Penlight Media Website: penlightmedia.com Instagram: @penlightmedia 🏠FOLLOW Wingnut Social: Website: http://www.wingnutsocial.com  Facebook: https://www.facebook.com/WingnutSocial/  Twitter: https://twitter.com/wingnutsocial  Instagram: https://www.instagram.com/wingnutsocial/  Wingnut Webinars: https://wingnutsocial.com/webinar  🎧SUBSCRIBE to The Wingnut Social Podcast: Apple Podcasts: https://apple.co/3RJzmtK  Google Podcasts: https://bit.ly/designedongooglepodcasts  TuneIn: https://bit.ly/designedontunein  YouTube: https://bit.ly/designedonyoutube

In this episode, Darla is joined by Katie McDonald to discuss the importance of self-care for business owners. Katie shares her personal journey from corporate burnout to wellness advocate and coach. The conversation delves into how self-neglect can impact both personal wellbeing and business success. Darla and Katie also explore actionable self-care strategies and the challenges high achievers face in balancing their drive with the need for self-compassion. Decades ago, the demands of Katie McDonald’s corporate career occupied her every waking moment. She was left feeling depleted and depressed—suffering from spiraling mental and physical health crises that threatened her life. Left with no choice but to transform her body-mind relationship, Katie abandoned her corporate job and healed herself. Fully recovered from years of self-neglect, Katie now works with high achievers who are taking care of business at the expense of taking care of themselves. *** 📲CONNECT with Katie: Website: https://bnourished.com/ LinkedIn: https://www.linkedin.com/in/bnourished/ 📲CONNECT with Darla: Instagram: https://www.instagram.com/thedarlapowell 📚Resources & People Mentioned: Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/ "The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971 "The Big Leap" by Gay Hendricks "The 7 Habits of Highly Effective People" by Stephen Covey 🏠FOLLOW Wingnut Social: Website: http://www.wingnutsocial.com Facebook: https://www.facebook.com/WingnutSocial/ Twitter: https://twitter.com/wingnutsocial Instagram: https://www.instagram.com/wingnutsocial/ Wingnut Webinars: https://wingnutsocial.com/webinar 🎧SUBSCRIBE to The Wingnut Social Podcast: Apple Podcasts: https://apple.co/3RJzmtK Google Podcasts: https://bit.ly/designedongooglepodcasts TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube

In this engaging conversation, Darla and Cheryl Clendenon explore the intricacies of running an interior design business, focusing on the importance of transparency in pricing, the value of client relationships, and the need for effective business management. They discuss the challenges designers face in pricing strategies, the significance of educating clients, and the impact of trust on business success. Cheryl shares her insights on leveraging trade programs and the psychology behind pricing, emphasizing the need for designers to position themselves effectively in the market. The conversation highlights the importance of building a sustainable business model while maintaining strong client connections. A well known designer & writer in the industry & the 2021 Person of the Year from KBB. In Detail Interiors, employs 8 people, has a retail boutique showroom, e-commerce, Candle Studio and Cheryl has been working with Designers and Architects on changing up their business strategy since 2017. Cheryl's approach is from a creative stance-always-, unapologetically honest, and is passionate about helping interior designers and creating attainable success for small businesses. Today’s Takeaways: •Designers need to think larger and embrace their business as a real entity. •Transparency in pricing does not mean revealing every cost breakdown to clients. •Value pricing is essential; clients should understand the value they receive, not just the cost. •Building trust with clients is crucial for long-term success. •Effective management of business costs can prevent financial pitfalls. •Educating clients about the design process and pricing is key to avoiding misunderstandings. •Designers should leverage trade programs to improve their margins and offerings. •Client relationships are foundational; they should feel valued and cared for. •Understanding the psychology of pricing can help designers position themselves better in the market. •A sustainable business model requires ongoing analysis and adaptation. 📲CONNECT with Cheryl: Website: https://www.theinteriordesignparadigm.com Instagram: https://www.instagram.com/damngooddesigner/?hl=en Facebook: https://www.facebook.com/groups/smallbusinessthinkbig YouTube: https://www.youtube.com/@DamnGoodDesigner 📲CONNECT with Darla: Instagram: https://www.instagram.com/thedarlapowell 📚Resources & People Mentioned: Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/ "The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971 “Come Back” Book by Claire Fontaine and Mia Fontaine 🏠FOLLOW Wingnut Social: Website: http://www.wingnutsocial.com Facebook: https://www.facebook.com/WingnutSocial/ Twitter: https://twitter.com/wingnutsocial Instagram: https://www.instagram.com/wingnutsocial/ Wingnut Webinars: https://wingnutsocial.com/webinar 🎧SUBSCRIBE to The Wingnut Social Podcast: Apple Podcasts: https://apple.co/3RJzmtK Google Podcasts: https://bit.ly/designedongooglepodcasts TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube

Has your client tasked you with designing a home gym? Have you considered the importance of lighting, temperature, flooring, and how high the ceiling is? Today's guest, Chris Howell, is the founder and owner of SPX Gym Design. He has lots of great insight on creating bespoke wellness environments for high-end homes and hospitality groups. Stay tuned! Chris is the founder and owner of SPX Gym Design, a company that has been transforming spaces since 2017. SPX Gym Design fuses interior design with custom gym equipment, creating bespoke wellness environments for high-end homes and hospitality groups. SPX has collaborated with prestigious brands such as Soho House Gyms, 1Hotel, Gurney’s Resorts, Proper Hotels, and C4 Energy. His innovative approach to gym and wellness design has positioned SPX Gym Design as a leader in the space. *** 📲CONNECT with Chris: Website: https://spxfit.com/ Instagram: instagram.com/spxgymdesign 📲CONNECT with Darla: Instagram: https://www.instagram.com/thedarlapowell 📚Resources & People Mentioned: Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/ "The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971 "How to Win Friends and Influence People" by Dale Carnegie 🏠FOLLOW Wingnut Social: Website: http://www.wingnutsocial.com Facebook: https://www.facebook.com/WingnutSocial/ Twitter: https://twitter.com/wingnutsocial Instagram: https://www.instagram.com/wingnutsocial/ Wingnut Webinars: https://wingnutsocial.com/webinar 🎧SUBSCRIBE to The Wingnut Social Podcast: Apple Podcasts: https://apple.co/3RJzmtK Google Podcasts: https://bit.ly/designedongooglepodcasts TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube

A collaboration between interior designers and architects…seems like a match made in heaven, right? Today’s guest, Gisela Schmoll walks us through the nitty gritty on creating those relationships - and keeping them. Stay tuned! Gisela Schmoll, a California licensed architect and industrial designer, is the luminary force behind Gisela Schmoll Architect, PC (GSA). With a multifaceted career that spans new residential projects and remodels, product design, and the iconic PalmPilot, Gisela crafts spaces that redefine the boundaries of design. Rooted in collaboration, GSA believes in the transformative power of good design, where the experience of being in a space becomes a profound journey. *** 📲CONNECT with Gisela: Website: https://www.giselaschmollarchitect.com/ Instagram: https://www.instagram.com/giselaschmoll_architect/ LinkedIn: https://www.linkedin.com/in/gisela-schmoll-architect/ 📲CONNECT with Darla: Instagram: https://www.instagram.com/thedarlapowell 📚Resources & People Mentioned: Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/ "The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971 "The Lord of the Rings" by J. R. R. Tolkien 🏠FOLLOW Wingnut Social: Website: http://www.wingnutsocial.com Facebook: https://www.facebook.com/WingnutSocial/ Twitter: https://twitter.com/wingnutsocial Instagram: https://www.instagram.com/wingnutsocial/ Wingnut Webinars: https://wingnutsocial.com/webinar 🎧SUBSCRIBE to The Wingnut Social Podcast: Apple Podcasts: https://apple.co/3RJzmtK Google Podcasts: https://bit.ly/designedongooglepodcasts TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube

If you’re a small business owner offering specialized services, you may be wondering how to price your services. How do you know if you’re charging too much? Well, according to today’s guest, Laura Thornton, you most likely aren’t charging enough. Stay tuned for lots of tips on flat rate vs. hourly pricing, how much work you should actually be billing for, and how to calculate your rates. With over 27 years of experience, Laura Thornton is a seasoned interior designer and the Founder and Creative Director of Thornton Design, established in 1999. Laura has perfected the art of running a profitable design business and is passionate about sharing her expertise through her comprehensive online course. She teaches designers how to transition from pricing uncertainty to confidently valuing their expertise, optimizing profits, and building client trust with precise pricing strategies. *** 📲CONNECT with Laura: Profit Academy Website: https://theprofitacademyforinteriordesigners.mykajabi.com Business of Beautiful Spaces Website: https://thebusinessofbeautifulspaces.com Design Work: https://www.laurathorntondesign.com Facebook: https://www.facebook.com/ThorntonDesign Instagram: https://www.instagram.com/thorntondesign/ Pinterest: https://www.pinterest.ca/laurathornton74/ TikTok: https://www.tiktok.com/@thorntondesign 📲CONNECT with Darla: Instagram: https://www.instagram.com/thedarlapowell 📚Resources & People Mentioned: Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/ "The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971 “Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond” by Pauline Brown 🏠FOLLOW Wingnut Social: Website: http://www.wingnutsocial.com Facebook: https://www.facebook.com/WingnutSocial/ Twitter: https://twitter.com/wingnutsocial Instagram: https://www.instagram.com/wingnutsocial/ Wingnut Webinars: https://wingnutsocial.com/webinar 🎧SUBSCRIBE to The Wingnut Social Podcast: Apple Podcasts: https://apple.co/3RJzmtK Google Podcasts: https://bit.ly/designedongooglepodcasts TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube

Do your goals for your design business feel unattainable, or are you afraid to even set those goals for fear of getting uncomfortable? Business and life coach Andrea Liebross has lots of great tips on how to get out of your comfy pond and reach your full potential within the waves of the “River of Misery.” Stay tuned! Andrea Liebross, a certified business and life coach, specializing in empowering female entrepreneurs to infuse thinking with action so they can drop the drama and figure out how to think like a CEO, manage like a CEO and believe in themselves to achieve success in their business and at home. Celebrated for her transformative work with unapologetically ambitious women, helping translate their visions into tangible accomplishments, Andrea is the author of the new book,  She Thinks Big: The Entrepreneurial Woman’s Guide to Moving Past the Messy Middle and into the Extraordinary. Andrea is dedicated to implementing systems and strategies that lead to sustainable and meaningful success. She possesses the unique ability to decipher complex situations and shed light on the broader perspective, one that transcends business politics and tedious responsibilities. Her focus is on guiding women toward their highest potential, free from the constraints of traditional norms, to achieve a coveted balance of time, financial prosperity, and boundless energy. Beyond her coaching, Andrea is a dynamic speaker and the engaging host of the Time to Level Up podcast, where she works to help listeners create a plan to have a profitable and successful business.  *** 📲CONNECT with Andrea: Website: http://www.andrealiebross.com Podcast: www.andrealiebross.com/podcast Book: www.shethinksbigthebook.com Facebook: https://www.facebook.com/andrealiebrosscoaching Instagram: https://www.instagram.com/andrea.liebross.coaching/ LinkedIn: https://www.linkedin.com/in/andrea-liebross/ YouTube: https://www.youtube.com/channel/UCt0-A88LuOgOREiyvauWSdQ Pinterest: https://www.pinterest.com/liebross/ X: @andrealiebross TikTok: @andrea.liebross.coaching 📲CONNECT with Darla: Instagram: https://www.instagram.com/thedarlapowell 📚Resources & People Mentioned: Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/ "The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971 "The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level" by Gay Hendricks "The One Minute Manager" by Ken Blanchard and Spencer Johnson 🏠FOLLOW Wingnut Social: Website: http://www.wingnutsocial.com Facebook: https://www.facebook.com/WingnutSocial/ Twitter: https://twitter.com/wingnutsocial Instagram: https://www.instagram.com/wingnutsocial/ Wingnut Webinars: https://wingnutsocial.com/webinar 🎧SUBSCRIBE to The Wingnut Social Podcast: Apple Podcasts: https://apple.co/3RJzmtK Google Podcasts: https://bit.ly/designedongooglepodcasts TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube

Is there a particular design style that you love creating, but you’re hesitant to cut down your other offerings for fear of leaving money on the table? Well, that may not have to be the case. Today’s guest, Diane Rath, has carved herself a successful niche with “The Rath Project,” designing bold and bespoke spaces in an area where that’s hard to come by. Stay tuned for tips on her transition to her specialty design, how niching impacts business growth, and thrifting vintage pieces to add character to a space. The Rath Project is a Fairfield, Connecticut–based interior design firm specializing in bold, livable spaces. Diane Rath, Founder and Principal Designer, opened TRP in 2016 with a focus on expertly curating each client’s unique personality and sensibility into their home’s aesthetic. Together, she and her team create bespoke spaces by listening, exacting, perfecting, and executing on the needs and wants of each individual family member. *** 📲CONNECT with Diane: Website: https://therathproject.com/ Instagram: https://www.instagram.com/therathproject 📲CONNECT with Darla: Instagram: https://www.instagram.com/thedarlapowell 📚Resources & People Mentioned: Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/ "The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971 "The Jungle" by Upton Sinclair "The Picture of Dorian Gray" by Oscar Wilde 🏠FOLLOW Wingnut Social: Website: http://www.wingnutsocial.com Facebook: https://www.facebook.com/WingnutSocial/ Twitter: https://twitter.com/wingnutsocial Instagram: https://www.instagram.com/wingnutsocial/ Wingnut Webinars: https://wingnutsocial.com/webinar 🎧SUBSCRIBE to The Wingnut Social Podcast: Apple Podcasts: https://apple.co/3RJzmtK Google Podcasts: https://bit.ly/designedongooglepodcasts TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube

Have your design clients requested a room designed to enhance intimacy and pleasure? Not sure where to begin, or how to create a sensual space with luxury in mind? Today's guest, Jenny Grimminck, is a master of creating spaces that make partners feel safe and sensual. She designs romantic homes that inspire lust and enhance the client's pleasure. Stay tuned! Jenny Grimminck is the creative genius behind White Wave Design, a boutique interior design studio specializing in intimate interiors for badass soulmates. She works with high-profile professionals that are rock stars on stage, in the boardroom, or on the ice who desire a romantic home that inspires lust and enhances their pleasure. *** 📲CONNECT with Jenny: Website: https://www.whitewavedesign.ca/ Instagram: https://www.instagram.com/whitewavedesign/ 📲CONNECT with Darla: Instagram: https://www.instagram.com/thedarlapowell 📚Resources & People Mentioned: Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/ "The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971 "This Is Marketing: You Can't Be Seen Until You Learn to See" by Seth Godin 🏠FOLLOW Wingnut Social: Website: http://www.wingnutsocial.com Facebook: https://www.facebook.com/WingnutSocial/ Twitter: https://twitter.com/wingnutsocial Instagram: https://www.instagram.com/wingnutsocial/ Wingnut Webinars: https://wingnutsocial.com/webinar 🎧SUBSCRIBE to The Wingnut Social Podcast: Apple Podcasts: https://apple.co/3RJzmtK Google Podcasts: https://bit.ly/designedongooglepodcasts TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube